This entry was posted on Jul 06 2009 by Alison Walsh

Monday Event Planning Lesson: P-A-R-T-why?

Do you really need a reason to have a party?

 

Of course you do; we’re still fighting this recession and you’re a savvy, budget-conscious operator. 

Still, your PR team has likely been behind some pretty significant events that have launched companies, built reputations, garnered press and/or rewarded loyal customers and employees.  Event management is a tool that most PR professionals have down, but they can also work with an event marketing firm, so that they can focus on important event attendees, media attendees and your needs, as a client. 

No event is too small.  Your company can announce a new hire with a press conference.  You can show media or others around your new facility.  You can reward frequent online shoppers with a live shopping event announcing a new product.  You can host an investors’ dinner.  We haven’t even hit the tip of the iceberg.  This also gives your company a chance to connect directly and live with members of the media.  After meeting you through us, they’re more likely to care about you and make their readers or viewers care about you through their writing or speaking about you.

Your PR firm can also ensure you stand apart at a larger event such as media and industry-driven trade shows or larger events that you can be a part of, from The Super Bowl to smaller-scale events, such as your local Small Business Awards.

There are great happy hour specials on Monday, recessionistas and recessionisters.  Enjoy and ideate your next big media-blowout event!

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