It’s the end of the month… paycheck’s coming! 

In many cases, it’s the people that make a brand.  Sometimes it’s enough to have the backing of your CEO and Founder, such as with Virgin Co.’s Richard Branson.  That said, Branson’s companies gained a lot of fans before he himself did.  PR teams can advise on who is brand-appropriate to speak for you or with you and negotiate partnerships - whether on long-term spokespeople platforms or simply as a one-time guest appearance. 

As a man whose arsenal includes Virgin Records, Branson values celebrity endorsements, which land his companies some serious entertainment press.  Some of the highest circulations and viewerships belong to entertainment media, including People Magazine, Entertainment Tonight and “celeb blogger” Perez Hilton.  Virgin brands appeal to a broad audience, which is why - strategically - it makes sense for them to align with casts from television shows like The Hills and Entourage.  

Endorsements of other flavors are equally important, though.  For example, a luxury company of any capacity would value the endorsement of Milton Pedraza, the Chief Executive of the Luxury Institute.  A financial service likely would want to have the backing of Moody’s or another reputable financial review firm.  As a PR company, we see extreme worth in the support of the Council of PR Firms.  In these cases, your audiences are more targeted. 

Speaking of endorsements, endorse that paycheck, so you can catch up on all of those bills before the 4th!