Almost by definition, PR teams should be charming and have friends in high places, right? 

Often times, through their “relations” with the “public,” they are and they do.  Your PR team can advise you on who you should be aligning with and help both parties join forces.

Strategic partnerships can be two or more companies coming together for the benefit of both groups’ customer bases and overall businesses.  For example, PR Flex client SpotCrime is a web site service that maps criminal activity in neighborhoods throughout the U.S..  They worked with Apple to build an iPhone application and make it available via the App Store.  

Looking for an example of a smaller scale?  Media partnerships can be executed through your PR team’s contacts, as well.  SpotCrime’s site is also featured on web sites including the Austin American-Statesman’s and WCNC-TV’s (NBC affiliate Charlotte, NC).

Sponsorships and advertising are sometimes appropriate for your company, in which case, we’ll tell you and introduce appropriate contacts, where necessary.

It might be Monday, but you’re cooler than the other side of the pillow.