Today’s Tip is brought to you by the number 9 and 9 Feelings from The Count from Sesame Street.

Whether or not it’s a “Sunny Day,” number nine is “a creative way to get… to get your company into the news” (and to expand your company’s profile within the media).

9.) Tell customer stories or publicize customer feedback.

Using a person’s story to tell a brand story translates to human interest and helps people relate to a message. Has someone famous used your product or service? Have you received tremendous customer feedback? Are people using your product or service in an interesting, unforeseen way? Customers are your best resources, so tell these stories!

One example is with a product used all around Sesame Street!  While Johnson and Johnson developed Baby Powder to satisfy the bottoms of little tykes, customers started using it to make their hair look less greasy and to add volume. This was just another way for J&J to gain press and customers!

If your week hasn’t started off exactly as “smooth as a baby’s bottom,” The Count seemingly has turned into quite a life coach!  We genuinely suggest watching…